• Now for something completely different: small changes, big impact Now for something completely different: small changes, big impact

    Now for something completely different: small changes, big impact

Now for something completely different: small changes, big impact

Consulting on the script for this excellent film by Medical Aid Films taught me some very useful lessons in terms what changes deliver maximum impact to a communication. The team already had a good solid technical script in place in terms of what Midwives delivered in […]

  • An away day to tell a tasty story An away day to tell a tasty story

    An away day to tell a tasty story

An away day to tell a tasty story

This session was held in an impossibly picturesque village hall in Oxfordshire with lunch in the next door to a pub, supplied by a local small holder: absolutely perfect for a specialist food and travel PR agency.

Sauce Communications have grown from 2 to 25 employees in the last 15 […]

  • Recruitment films with a difference Recruitment films with a difference

    Recruitment films with a difference

Recruitment films with a difference

I would never have had the guts to propose this session but my client turned out to be much more brave and experimental than me, which is how I came to arrive at the doors of Aimia equipped with a video camera and a sense of trepidation.

Aimia’s talent acquisition […]

  • Spring cleaning the monthly report Spring cleaning the monthly report

    Spring cleaning the monthly report

Spring cleaning the monthly report

The monthly report is very often the neglected Cinderella of business storytelling: time-consuming and dull for its author, and skim read (if at all) by its audience.

I am always secretly thrilled when someone on a training course picks this as their ‘live project’ because I know they are going […]

  • Plan a successful interview Plan a successful interview

    Plan a successful interview

Plan a successful interview

Last year I learned how story coaching could inject confidence and focus into the interview experience.

The catalyst was a talk I did at the Institute of Directors in February, where three individuals approached me to ask if I could help them tell their story in forthcoming interviews: a deputy […]

  • Create an army of story ambassadors Create an army of story ambassadors

    Create an army of story ambassadors

Create an army of story ambassadors

It was late and I had driven a long way, but that was all forgotten when I got my first view of Milton Abbey School as I turned the corner onto the long drive – absolutely breath-taking. The view is not an accident, it was created by some of […]

  • 3 steps to a website that tells your story 3 steps to a website that tells your story

    3 steps to a website that tells your story

3 steps to a website that tells your story

With a new website or a website ‘refresh,  there is a danger of trying to kick-start the process by staring at the computer screen trying to visualise what it should look like – that is rather like an architect staring at an empty plot hoping that will be enough […]

  • Don’t deliver data – tell stories. Don’t deliver data – tell stories.

    Don’t deliver data – tell stories.

Don’t deliver data – tell stories.

What do pharmaceutical chemists, and customer and market insight teams have in common? They both have to turn research, data and recommendations into something that grabs the attention and inspires a response from senior management. It is a challenge. There’s no doubt being hot on your story principles really […]

  • Are you missing your most powerful stories? Are you missing your most powerful stories?

    Are you missing your most powerful stories?

Are you missing your most powerful stories?

Someone pitched me a good programme idea today. That’s unusual – people often tell me their ideas for TV shows and nine times out of ten they describe a show […]

  • Stories to recruit specialists Stories to recruit specialists

    Stories to recruit specialists

Stories to recruit specialists

BAE recruitment wanted more applicants for specialist engineer roles at all levels. These specialist engineers are in demand and can be choosy about their employer, but it turns out one of the most persuasive ingredients in the mix can be hearing good things from the specialists already working within […]