• I’m a Celebrity – lessons from the masters I’m a Celebrity – lessons from the masters

    I’m a Celebrity – lessons from the masters

I’m a Celebrity – lessons from the masters

“Join us after the break when we’ll see whether Helen manages to break her duck”. Whether you love or hate, bugs, bitching, and ritual humiliation it’s really difficult not to be lured into the web of I’m a Celebrity once you have wandered into a room where it’s on.  […]

Why startling simplicity is an essential marketing tool

The customer abhors a corporate bore

“I did very badly at that exercise”, confessed one marketing executive to me during a workshop this week, “I used so much jargon that I was thrown out of the cocktail party”.  He was not alone. This workshop was for 15 members of Forrester’s […]